The Impact of Short Video Addiction on Self-identity: Mediating Roles of Self-esteem and Appearance Anxiety

被引:0
|
作者
Zhu, Runping [1 ]
Yan, Huiting [2 ]
Huo, Zunbin
机构
[1] Beijing Normal Univ & Hong Kong Baptist Univ Unite, Dept Commun, Zhuhai, Peoples R China
[2] Lanzhou Univ, Sch Journalism & Commun, Lanzhou, Peoples R China
关键词
self-esteem; appearance anxiety; China; social media; Weibo; WeChat; SOCIAL MEDIA; BODY-IMAGE; OBJECTIFICATION; INTERNALIZATION; DISSATISFACTION; GIRLS;
D O I
10.1344/bid2024.52.05
中图分类号
G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];
学科分类号
1205 ; 120501 ;
摘要
Purpose: : This study aims to evaluate the attributes of female self-identity, and investigate the correlation between addiction to short videos, self-esteem, objectification of female content, internalization of beauty ideals, and self-identity. The goal is to develop a psychological framework that enhances our comprehension of the self-identity of contemporary Chinese women. Methodology: : This study employed an online survey with a convenience sampling approach to gather responses from 400 female short video users from four most popular Chinese social media platforms: Sina Weibo, Xiaohongshu, , Douban and WeChat, , the Chinese equivalents of Twitter, , Instagram, , Reddit and WhatsApp respectively. Results: : The results suggest that (1) self-esteem played a significant role in mediating the relationship between short video addiction and self-identity; (2) the chain mediating effect of internalisation of beauty ideals and self-esteem was not statistically significant, and (3) the chain mediating effect of objectification of female content and self-esteem was statistically significant. Therefore, the greater the short video addiction, the lower self-esteem, the deeper the appearance anxiety, and thus the higher the likelihood that the individual would not identify with themselves. The results provide a theoretical foundation for gaining a deeper understanding of the factors that influence females' self-identity. Simultaneously, it offers new ideas for enhancing women's selfidentity. In addition, previous studies on women's appearance anxiety have given less attention to self-esteem and self-identity. This study, however, looks more extensively into both aspects, so broadening the investigation of the factors impacting women's self-identity.
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页数:16
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