The generic uniqueness of AI imagery: A critical approach to Dall-E as semiotic technology

被引：0

作者：

Westberg, Gustav ^{[1
]}

Kvale, Gunhild ^{[2
]}

机构：

[1] Orebro Univ, Sch Humanities Educ & Social Sci, Fakultetsgatan 1, S-70182 Orebro, Sweden

[2] Univ Agder, Nord Language, Kristiansand, Norway

来源：

DISCOURSE & SOCIETY | 2024年

关键词：

AI images; digital technologies; diversity; generative AI; multimodal critical discourse analysis; multimodality; promotional culture; semiotic technology; teens; SOCIAL MEDIA;

D O I：

10.1177/09579265241274788

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This article addresses a major change emerging in visual communication worldwide: The advent of generative AI imagery. Rooted in Multimodal Critical Discourse Studies and Semiotic Technology Studies, the article scrutinizes how AI-generated images exert power with regards to the meaning-making choices that are afforded by Open AI's software for generating visuals: Dall-E3. Using prompts to generate images of teenagers as a case in point, the results revealed that the "the canonical repertoire" of generative AI imagery constitutes four main semiotic principles, which are critically explored and discussed: Authenticating Contextualization, Conformist Diversity, Innovative Surrealization, and Promotional Positivity.

引用

页数：24

共 12 条

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[10] DALL-E 2 and the use of text-to-image Artificial Intelligence (AI), a new tool to be implemented in Schools of Arts and Design EASD in the Valencian Community: a practical application in the classroom
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