GENERATION Z'S SOCIAL NETWORKS BEHAVIOR: IMPLICATIONS FOR CYBER SCREENING IN HR MANAGEMENT

As Generation Z enters the workforce, their unique digital behaviors and privacy practices on social networking sites necessitate reevaluating traditional recruitment and hiring strategies. Understanding their online behavior helps tailor recruitment approaches and avoid potential legal issues related to privacy violations or discrimination. The study objective is to develop a comprehensive profile of Generation Z applicants, serving as a foundational element for HR professionals' segmentation strategies in employee recruitment. This involves a detailed analysis of applicants' activities on social networking sites, encompassing the nature and volume of the information they disclose. Their perspectives on internet security measures will also be scrutinized concurently. Based on the K-value cluster analysis ANOVA and the sample of 451 respondents, the research identified three types of Generation Z respondents. Each group reflects a varying willingness to share information and pay attention to securing their social networking profiles. The results show that Generation Z is inconsistent in its approach to social networks, and these differences must be considered in the segmentation strategy of the recruitment process and companies' hiring strategies. The research paper also addresses its limitations and proposes directions for future studies, providing a comprehensive understanding of the scope and potential areas for further exploration in this field.