Exploring the drivers of green purchase behaviour: the moderating roles of perceived expensiveness and green scepticism

被引：0
|
作者：
Aydin, Kenan [1 ]
Altan, Meral Uzunoz [2 ]
Kose, Sirin Gizem [3 ]
Cizer, Ece Ozer [4 ]
机构：
[1] Gelisim Univ, Fac Econ Adm & Social Sci, Dept Business Adm, Istanbul, Turkiye
[2] Yildiz Tech Univ, Fac Econ & Adm Sci, Dept Econ, Istanbul, Turkiye
[3] MEF Univ, Fac Econ Adm & Social Sci, Dept Business Adm, Maslak, Turkiye
[4] Yildiz Tech Univ, Fac Econ & Adm Sci, Dept Business Adm, Istanbul, Turkiye
来源：
INTERNATIONAL JOURNAL OF GLOBAL WARMING | 2024年 / 34卷 / 01期
关键词：
green product; theory of planned behaviour; environmental attitude; green marketing; green consumption; PRODUCTS; EXTENSION; CONSUMERS; ATTITUDE;
D O I：
10.1504/IJGW.2024.141404
中图分类号：
X [环境科学、安全科学];
学科分类号：
08 ; 0830 ;
摘要：
This research aims to investigate factors affecting green consumption behaviour by utilising theory of planned behaviour and extends the theory by integrating environmental attitude, perceived expensiveness, and green scepticism variables. The results show that environmental attitude, attitude towards purchasing green products, subjective norms, and perceived behaviour control variables determine green product consumption. The study also presents the partial mediator role of attitude towards buying green products in the relationship between environmental attitude and green product purchase behaviour. Furthermore, perceived expensiveness and green scepticism have negative moderating roles in the relationship between attitudes toward purchasing green products and green purchase behaviour.
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页数：14
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