The relationship between 'creative slack' as an intangible asset and the innovative capabilities of the firm

The notion of creative slack purposefully refers to the notion of organisational slack proposed by Penrose (1959), who suggested that managers in organisations always have some stock of unused resources that inevitably accumulate when developing projects and are the primary factors determining the growth and innovation of the firm. In this contribution, we aim at adding a new dimension to the notion of organisational slack. Our view is that in many innovative organisations the slack of unused ideas is essentially a creative one, which is accumulated in diverse communities through multiple projects. This creative slack is a key intangible asset and a source of knowledge creation and innovation. To explain how organisations may benefit from exploiting the creative slack accumulated by communities, we rely on the analysis of two case studies, that of the Hydro-Qu & eacute;bec Research Institute (IREQ), and of Ubisoft Montreal.