A Systematic Review of Virtual Commerce Solutions for the Metaverse

The metaverse, a rapidly evolving field, promises to transform online shopping through immersive technologies. This systematic review aims to explore and analyze the key design features of Virtual Commerce (v-commerce) solutions within this digital environment. By examining 24 studies that have developed immersive v-commerce applications, this review seeks to compile a taxonomy of essential design attributes necessary for creating effective and engaging v-commerce experiences. The review classifies these attributes into three primary dimensions: Product, Intelligent Services, and Functionality. The findings indicate that within the Augmented Reality (AR) category, product visualization and natural interaction were the most studied attributes. In the Virtual Reality (VR) category, intuitive affordances emerged as the most frequently investigated features. Meanwhile, Mixed Reality (MR) studies commonly focused on information quality, intuitive affordances, and shopping assistants. The insights from this review provide valuable guidance for researchers, developers, and practitioners aiming to enhance consumer engagement and satisfaction in the metaverse through well-designed v-commerce applications. By synthesizing the results of various studies, this review offers a comprehensive overview of the current state of v-commerce research, identifies existing gaps, and proposes potential directions for future development in the field.