Is content king? Key factors of an SEO strategy for digital media

The key SEO factors and their impact on the effectiveness of a digital media optimization strategy are analyzed. It begins with a reference to Bill Gates' famous statement, "content is king," dating back to 1996. The study is based on a sample consisting of 12 prominent Portuguese financial education websites, recognized as national benchmarks in their field. Data collection was facilitated using the premium version of Ubersuggest, covering a comprehensive timeframe of one year. The findings challenge the traditional belief that content is the most crucial aspect of an SEO strategy. Instead, they highlight the importance of factors such as backlinks, domain authority, and social media presence, which show a direct correlation with organic web traffic.