I am a Fan of my Team, but I am not a Fan of this Sponsor: Sport, Sponsorship, and Split Identification

被引：0

|

作者：

Clithero, John A. ^{[1
]}

Cornwell, T. Bettina ^{[1
]}

Setten, Eric ^{[2
]}

机构：

[1] Univ Oregon, Eugene, OR 97403 USA

[2] Calif State Univ Fullerton, Fullerton, CA 92634 USA

来源：

ADVANCES IN CONSUMER RESEARCH, VOL L, ACR 2022 | 2022年

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中图分类号：

F [经济];

学科分类号：

02 ;

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页码：269 / 270

页数：2

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