LINGUISTIC FEATURES OF JAPANESE ADVERTISING AS A CULTURAL PHENOMENON

被引：0

作者：

Bukriienko, Andrii ^{[1
]}

Komarnytska, Tamara ^{[2
]}

Komisarov, Kostiantyn ^{[1
]}

Naumova, Yuliya ^{[3
]}

Vozniuk, Hanna ^{[3
]}

机构：

[1] Borys Grinchenko Kyiv Metropolitan Univ, 18-2 Bulvarno Kudriavska Str, UA-04053 Kiev, Ukraine

[2] Taras Shevchenko Natl Univ Kyiv, 60 Volodymyrska Str, UA-01033 Kiev, Ukraine

[3] Kyiv Natl Linguist Univ, 73 Velyka Vasylkivska Str, UA-03680 Kiev, Ukraine

来源：

AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH | 2024年 / 14卷 / 01期

关键词：

Japanese advertising; culture; language; globalization; loanwords;

D O I：

暂无

中图分类号：

O [数理科学和化学]; P [天文学、地球科学]; Q [生物科学]; N [自然科学总论];

学科分类号：

07 ; 0710 ; 09 ;

摘要：

The article makes an attempt of interdisciplinary comprehension of the phenomenon of modern Japanese advertising as cultural, social, and linguistic phenomenon. Traditional features of Japanese advertising and methods of influencing consumers' buying decisions are analyzed, with subsequent transition to research of English borrowings in Japanese advertising texts, as well as cultural implications of these borrowings processes.

引用

页码：121 / 127

页数：7

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