Influence of digital infrastructure, data integration & ethical dimension on artificial intelligence in product development

The conceptual model presented in this study articulates factors that influence how artificial intelligence (AI) affects product development (PD) and shows how this information may be effectively used for the growth and sustainability of an organization. Through an extensive review literature from online sources, with the dependent variable as product development, three independent variables were identified viz. digital infrastructure, data integration, and ethical dimension. To assess the influence of the independent variables on product development, the research objectives and research questions were formulated. It was identified that a strong product development process strategized through intelligent and ethical data driven decision-making leads to increased resilience and improved sustainability in the long-term.