US PUBLIC DIPLOMACY TOWARDS THE CENTRAL ASIAN COUNTRIES

Introduction. Public diplomacy is an effective foreign policy instrument of the state. Public diplomacy is understood as the activity of an actor aimed at achieving foreign policy objectives by establishing and deepening long -term interstate relations. The purpose of such activities is to inform foreign audiences as well as broadcast the principles of national policy beyond the borders of one's own state. Public diplomacy is designed to influence those who have the opportunity to shape public belief systems. Methods and materials. The methodological basis of the study was a transnational approach, which allows us to reveal the role of state and non-state actors in international relations. The work uses a systematic approach in order to form a holistic view of American public diplomacy as an instrument of "soft power." To identify the individual tools used by the United States in promoting public diplomacy in each individual Central Asian country, a comparative method was used. Analysis and results. Public diplomacy seems to be an important tool of the American administration in the most important foreign policy areas. The priority instrument of US public diplomacy in the Central Asian region is the support of civil society and non-profit organizations. Using grant support mechanisms, the role of public organizations is strengthened, and dialogue between civil society and government authorities is encouraged in the formation and development of socio-economic policy. The second relevant tool is media support and working with information consumers among various segments of the population. According to the results of the study, it was revealed that these projects were most effectively implemented in Uzbekistan, Kazakhstan, and Tajikistan. The third most successful tool is education, whose work is based on grant programs both in the republics and in the United States. Systematic work carried out, taking into account a deep understanding of the internal processes in the Central Asian republics as well as the active use of public diplomacy tools, allows the United States to strengthen its foreign policy potential in the region.