User Experience Research: Point of View Playbook

User Experience Research (UXR) needs to offer clear recommendations based on the meaning of data, evidence, and insights. However, UXR lacks a method to help the practitioners form a compelling perspective that drives impact through evidence-based resources. The paper presents a UXR Point of View (PoV) playbook that provides a set of criteria, standards, and tools to guide multidisciplinary teams in designing services. A playbook typically consists of a book of plays or a set of instructions and has been used by practitioners from multiple disciplines. The paper presents the anatomy of a POV playbook with examples, challenges in industry, and the correlation of the PoV to the theories of situational awareness and decision making. The UXR PoV Playbook presents the results of a structured workshop with UX practitioners. The existing playbooks are used to inspire the POV Workshop and a model for defining the UXR Playbook.