Classification of Exaggerated News Headlines

The amount of data online is increasing as companies generate news articles daily. These news articles contain headlines that have a level of exaggeration aimed to win the readers. In addition, these companies are competing against one another; hence creating appealing and exaggerated news headlines is one of the options to win the readers. Some of the exaggerated headlines contain some level of misleading information. Hence, this paper aims to apply machine learning methods and natural language processing to detect and identify exaggerated news headlines in South African context. Machine learning models such as logistic regression, decision trees, support vector machines, and XGBoost are trained on data that contain labelled news headlines as binary classification. The models produced good results, with XGboost and SVM obtaining 70% in terms of accuracy. Furthermore, the F measure was used to evaluate the models and decision trees obtained 56% followed by SVM with 53%. The classification of exaggerated news headlines is a difficult task. Therefore, we oversampled the data to obtain balanced labels. The performance of the models was increased. SVM obtained 84% followed by logistic regression, XGBoost, and decision trees with accuracy of 78%, 72% and 71%, respectively.