Socio-Cultural Perspectives in Luxury: Looking Back to Look Forward

This article presents a brief on the evolution of research in the luxury domain, track its progress over time and across various disciplines. In doing this, it understands the multitude of shifting historical, cultural and social narratives that have shaped the concept of luxury. Based on the PRISM guidelines for review articles, this paper provides a systematic review of the growing yet still fragmented scholarship on socio-cultural perspectives of luxury consumption. It examines and presents the various socio-cultural motives that influence the desire for luxury and initiates the debate on the more emerging and contemporary understanding of social motives shaping luxury consumption Subsequently a future research agenda is detailed.