TOURIST BEHAVIOUR FROM THE PERSPECTIVE OF BROKEN WINDOWS THEORY (THE CASE OF THE REPUBLIC OF CROATIA)

During the summer, Croatian islands become tourist hotspots and reach increased levels of visitors, but also pollution. Tourist behaviour is extremely important for the future image of the destination. The author will try to explore this subject through the prism of the Broken Windows Theory. According to the Broken Windows Theory, minor instances of social disorder in an area may escalate into larger riots over time, which may even result in more serious crimes. The research aims to find the reasons for the reckless tourist behaviour on the islands of Brac, Hvar, Korcula and Vis. The aim is to investigate how much damage tourists can do with their irresponsible behaviour and, if these behaviours are not prevented, how much they can damage the reputation of the destination and whether they have an impact on the recommendations and the intention of the visit.