Generative AI is expected to have transformative effects in multiple knowledge industries. To better understand how knowledge workers expect generative AI may affect their industries in the future, we conducted participatory research workshops for seven different industries, with a total of 54 participants across three US cities. We describe participants' expectations of generative AI's impact, including a dominant narrative that cut across the groups' discourse: participants largely envision generative AI as a tool to perform menial work, under human review. Participants do not generally anticipate the disruptive changes to knowledge industries currently projected in common media and academic narratives. Participants do however envision generative AI may amplify four social forces currently shaping their industries: deskilling, dehumanization, disconnection, and disinformation. We describe these forces, and then we provide additional detail regarding attitudes in specific knowledge industries. We conclude with a discussion of implications and research challenges for the HCI community.
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Univ Missouri, Robert J kali Trulaske Sr Coll Business, Columbia, MO 65211 USAUniv Missouri, Robert J kali Trulaske Sr Coll Business, Columbia, MO 65211 USA
Eapen, Tojin T.
Finkenstadt, Daniel J.
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Naval Postgraduate Sch, Def Management, Monterey, CA USAUniv Missouri, Robert J kali Trulaske Sr Coll Business, Columbia, MO 65211 USA
Finkenstadt, Daniel J.
Folk, Josh
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IdeaScale, Cloud Based Innovat Software Platform, Berkeley, CA USAUniv Missouri, Robert J kali Trulaske Sr Coll Business, Columbia, MO 65211 USA
Folk, Josh
Venkataswamy, Lokesh
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Innomantra, Innovat & Intellectual Property Consulting Firm, Bengaluru, IndiaUniv Missouri, Robert J kali Trulaske Sr Coll Business, Columbia, MO 65211 USA
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Durham University Business School, Durham University, United KingdomDurham University Business School, Durham University, United Kingdom
Amankwah-Amoah, Joseph
Abdalla, Samar
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Christ Church Business School, Canterbury Christ Church University, Canterbury, United KingdomDurham University Business School, Durham University, United Kingdom
Abdalla, Samar
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Mogaji, Emmanuel
Elbanna, Amany
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School of Business and Management, Royal Holloway University of London, Egham, United Kingdom
The UK Economic and Social Research Council (UK-ESRC), Digital Futures at Work Research Centre, Sussex, United KingdomDurham University Business School, Durham University, United Kingdom
Elbanna, Amany
Dwivedi, Yogesh K.
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Digital Futures for Sustainable Business & Society Research Group, School of Management, Swansea University, Bay Campus, Fabian Bay, Swansea, United Kingdom
Symbiosis International (Deemed University), Maharashtra, Pune, IndiaDurham University Business School, Durham University, United Kingdom
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Univ Wisconsin Madison, Dept Life Sci Commun, 1545 Observ Dr, Madison, WI 53706 USAUniv Wisconsin Madison, Dept Life Sci Commun, 1545 Observ Dr, Madison, WI 53706 USA
Bao, Luye
Krause, Nicole M.
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Univ Wisconsin Madison, Dept Life Sci Commun, 1545 Observ Dr, Madison, WI 53706 USAUniv Wisconsin Madison, Dept Life Sci Commun, 1545 Observ Dr, Madison, WI 53706 USA
Krause, Nicole M.
Calice, Mikhaila N.
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Univ Wisconsin Madison, Dept Life Sci Commun, 1545 Observ Dr, Madison, WI 53706 USAUniv Wisconsin Madison, Dept Life Sci Commun, 1545 Observ Dr, Madison, WI 53706 USA
Calice, Mikhaila N.
Scheufele, Dietram A.
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Univ Wisconsin Madison, Dept Life Sci Commun, 1545 Observ Dr, Madison, WI 53706 USA
Morgridge Inst Res, Madison, WI USAUniv Wisconsin Madison, Dept Life Sci Commun, 1545 Observ Dr, Madison, WI 53706 USA
Scheufele, Dietram A.
Wirz, Christopher D.
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Natl Ctr Atmospher Res, POB 3000, Boulder, CO 80307 USAUniv Wisconsin Madison, Dept Life Sci Commun, 1545 Observ Dr, Madison, WI 53706 USA
Wirz, Christopher D.
Brossard, Dominique
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Univ Wisconsin Madison, Dept Life Sci Commun, 1545 Observ Dr, Madison, WI 53706 USA
Morgridge Inst Res, Madison, WI USAUniv Wisconsin Madison, Dept Life Sci Commun, 1545 Observ Dr, Madison, WI 53706 USA
Brossard, Dominique
Newman, Todd P.
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Univ Wisconsin Madison, Dept Life Sci Commun, 1545 Observ Dr, Madison, WI 53706 USAUniv Wisconsin Madison, Dept Life Sci Commun, 1545 Observ Dr, Madison, WI 53706 USA
Newman, Todd P.
Xenos, Michael A.
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Univ Wisconsin Madison, Dept Life Sci Commun, 1545 Observ Dr, Madison, WI 53706 USAUniv Wisconsin Madison, Dept Life Sci Commun, 1545 Observ Dr, Madison, WI 53706 USA
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George Washington Univ, Sch Business, Dept Management, Funger Hall 311,2201 G St NW, Washington, DC 20052 USAGeorge Washington Univ, Sch Business, Dept Management, Funger Hall 311,2201 G St NW, Washington, DC 20052 USA
Aguinis, Herman
Beltran, Jose R.
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Rutgers State Univ, Camden Sch Business, Dept Human Resources & Org Behav, 227 Penn St, Camden, NJ 08102 USAGeorge Washington Univ, Sch Business, Dept Management, Funger Hall 311,2201 G St NW, Washington, DC 20052 USA
Beltran, Jose R.
Cope, Amando
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George Washington Univ, Sch Business, Dept Management, Funger Hall 311,2201 G St NW, Washington, DC 20052 USAGeorge Washington Univ, Sch Business, Dept Management, Funger Hall 311,2201 G St NW, Washington, DC 20052 USA