BRICS AND THE CHALLENGES OF A MULTICULTURAL INTERNATIONAL ORDER

The BRICS group has exhibited increasing international relevance, surpassing the G7 in GDP/PPP and attracting new members. Despite diverse political and cultural backgrounds, BRICS shares a critical stance towards the neoliberal global order. However, some challenges persist, particularly in countering Western cultural imperialism. Even though BRICS countries made notable progress in politics and economic articulation, culture remains a weak point of the BRICS. Without addressing these obstacles, achieving a more diverse and inclusive global order remains uncertain. The paper underscores BRICS' evolving role and the imperative of addressing cultural barriers to international cooperation.