Modern Business Models and Their Adaptation to Digital Transformation

Digital transformation has become a reality for businesses as technology advances and new approaches to transforming existing business models are being developed. Digital transformation covers the transformation of almost every aspect of a company's development: business processes, organisational structure, management model, and decision -making methods. Digital transformation includes the development of a digital strategy, the introduction of advanced technologies, effective data management, and the socialisation of change. As a result, the company's management transforms existing and creates new value propositions and business models. The purpose of the article is to identify the peculiarities of adapting modern business models to the processes of digital transformation in the modern world. While achieving this goal, the author has established that today in Ukraine much attention is paid to digitalisation processes, but they are mainly focused on the development of digital technologies in the public and social spheres, while business must implement information technologies and digital innovations on its own. The author analyses the experience of using digital technologies by the world's leading companies and determines how digital transformation is related to the formation and development of a company's strategy.