A Study on the Impact of the Internet+ Era on Korean Film Consumer Culture

In the late 1990s, the landscape of the Korean film industry underwent a major change as Korean films emerged strongly and swept through Asia and the world with their consumer culture. With the advent of the Internet+ era in the new century, the consumer culture of Korean cinema has changed dramatically. In order to study the impact of the Internet+ era on Korean film consumption culture clearly, this paper analyzes the change in Korean film genres with the Internet trend and the distribution of the Korean film industry in the Internet+ era through Internet information dissemination model and personalized recommendation algorithm. From 2012 to 2021, the main genres of Korean movies changed from romance, drama, and war movies to crime, action, and disaster movies. Among them, the average share of war films reached 11.20%. The average share of disaster films reached 11.11%. The average share of action films is 10.88%. The average share of drama films was 10.97%. In terms of the film industry, the market share of local Korean films has always been able to keep from being surpassed by imported films after surpassing them. 2013 saw the largest gap between imported and local films, with a difference of 19.4 percentage points. In the Internet+ era, audience psychology, consumer demand, and business models have had a profound impact on the consumer culture of Korean films, not only changing the traditional layout of the Korean film market but also allowing film creators to consciously or unconsciously introduce new consumer culture themes in line with the Internet public. © 2023 Haimeng Liu et al., published by Sciendo.