Perceiving and Communicating the Value of Artistic Aesthetics Based on Multiple Intelligences Theory

This paper establishes an evaluation system for the value of art aesthetics, and utilizes the hierarchical analysis method to determine the weights of each index. Then, based on the multiple intelligence theory and the affiliation function, we establish a fuzzy comprehensive evaluation method for the cognition and communication of artistic aesthetic value and use the degree of affiliation of each evaluation object in the comprehensive evaluation set as the evaluation value to establish a comprehensive evaluation matrix, to realize the comprehensive evaluation of the cognition and communication of artistic aesthetic value. In the practical exploration, traditional villages and cultural routes are taken as the objects of analysis to analyze the evaluation of all kinds of people on the cognition and communication of artistic and aesthetic values in both. It is found that the villagers have strong value cognition and conveyance identity to their native villages, and the villagers’ evaluation scores of the wholeness, specificity, and aesthetics of village B are higher than those of the experts and tourists, which are 3.6, 4.4, and 4.5, respectively. The five managers of the Meili Snow Mountain Transit Route achieved an average of 4.028 evaluation scores for the perception and communication of artistic aesthetic values in the route, and it was also found that tourists of all ethnicities focused on each evaluation index of artistic aesthetics differently, and Mongolian and Yi tourists evaluated the index of color richness more highly, with 4.93 and 4.99 scores, respectively. © 2023 Yi Mao and Xiaojun Jia, published by Sciendo.