Third-party sellers’ product entry strategy and its sales impact on a hybrid retail platform

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作者：
Li, Qi [1 ,2 ]
Wang, Quansheng [3 ]
Song, Peijian [3 ]
机构：
[1] Department of Marketing, School of Business Administration, Zhejiang Gongshang University, No.18 Xuezheng Road, Hangzhou,Zhejiang,310018, China
[2] Zheshang Research Institute, Zhejiang Gongshang University, 149 JiaoGong Road, Hangzhou,Zhejiang,310018, China
[3] Department of Marketing and E-commerce, School of Business, Nanjing University, No. 22 Hankou Road, Nanjing,Jiangsu,210093, China
来源：
Electronic Commerce Research and Applications | 2021年 / 47卷
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