Development of Visual Culture in Product Design with Application of Digital Mining Technology

The development and use of digital mining technology provide new trends for product visual design. This paper identifies the product design system using the product appearance design framework. Digital technology is integrated into the product’s visual style, and the empathy design method is utilized to communicate the product’s culture. Apply fuzzy language summarization algorithm of digital mining technology to calculate user demand data, propose weight calculation method based on fuzzy language summarization results, and set objective weights of product user demand. The design of product visual culture is based on the results of acquiring and parameterizing product users’ perceptual demands, and the design results are evaluated in terms of three-party satisfaction. The average satisfaction values of industrial design experts, automobile appearance researchers, and mass consumers are 4.09, 4.23, and 4.53, respectively, indicating that the visual design results of automobile appearance have a high degree of user satisfaction, which is in line with the expectations of design practice. © 2023 Siyu Zhu, published by Sciendo.