A Strategic Choice Theory Taxonomy of Retailers' Strategic Orientations

被引：9
|
作者：
Tokman, Mert [1 ]
Richey, R. Glenn [2 ]
Deitz, George D. [3 ]
机构：
[1] James Madison Univ, Coll Business, Dept Mkt, Harrisonburg, VA 22807 USA
[2] Auburn Univ, Raymond J Harbert Coll Business, Dept Aviat & Supply Chain Management, Supply Chain Management, Auburn, AL 36849 USA
[3] Univ Memphis, Fogelman Coll Business & Econ, Dept Mkt & Supply Chain Management, Memphis, TN 38152 USA
来源：
JOURNAL OF MARKETING THEORY AND PRACTICE | 2016年 / 24卷 / 02期
关键词：
D O I：
10.1080/10696679.2016.1130553
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Grounded in strategic choice theory and employing a latent class analysis model of 371 retailers, this study provides a classification of retailer strategic orientations so that the retailers' choice of cooperation levels and ultimately their growth performance can be assessed by their suppliers. The results suggest three major classes of retailers based on their strategic orientations: premium, hybrid, and emergent classes. The outcome of this study guides the supplier partners of retailers in developing and maintaining various levels of cooperative relationships based on uniqueresource needs and expectations of each retailer strategic group.
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页码：186 / 208
页数：23
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