CREATING CORPORATE ENTREPRENEURSHIP

This paper demonstrates how the various types of corporate entrepreneurship-individual managers, business renewal and Schumpeterian, or industry, leadership-share five 'bundles' of attributes. Each type can exist in one firm, though at different times as the common attributes change their role and relative importance. External and internal triggers for change are examined for a sample of 10 firms in 4 European industries. The data suggest a provocative conclusion: troubled firms in hostile environments can shed past behaviors, adopt policies fostering entrepreneurship and accumulate innovative resource bundles that provide a platform on which industry leadership can be built.