IS IT TIME FOR SOME CHANGES IN MARKETING?

被引：0
|
作者：
Hitrec, Veronika V.
机构：
来源：
MARKET-TRZISTE | 2007年 / 19卷 / 02期
关键词：
competition; comparative advantages; competitive capabilities; branding; make competition irrelevant;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The purpose of this paper is to explain some of the reasons why marketing should change. Advertising effectiveness is on a decline and most markets are saturated so an inflation of marketing agencies along with a branding of everything while consumer spending stagnates calls for a change in marketing practice.
引用
收藏
页码：257 / 262
页数：6
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