INTERACTIONS BETWEEN MARKETING AND RESEARCH-AND-DEVELOPMENT DEPARTMENTS IN IMPLEMENTING DIFFERENT BUSINESS STRATEGIES

被引：130

|

作者：

RUEKERT, RW

WALKER, OC

机构：

来源：

STRATEGIC MANAGEMENT JOURNAL | 1987年 / 8卷 / 03期

关键词：

D O I：

10.1002/smj.4250080303

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：233 / 248

页数：16

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