INTERACTIONS BETWEEN MARKETING AND RESEARCH-AND-DEVELOPMENT DEPARTMENTS IN IMPLEMENTING DIFFERENT BUSINESS STRATEGIES

被引：130

|

作者：

RUEKERT, RW

WALKER, OC

机构：

来源：

STRATEGIC MANAGEMENT JOURNAL | 1987年 / 8卷 / 03期

关键词：

D O I：

10.1002/smj.4250080303

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：233 / 248

页数：16

相关论文

共 50 条

[1] COORDINATING RESEARCH-AND-DEVELOPMENT AND MARKETING
SZAKONYI, R
JOURNAL OF SCIENTIFIC & INDUSTRIAL RESEARCH, 1991, 50 (10): : 738 - 752
[2] INTEGRATING RESEARCH-AND-DEVELOPMENT WITH BUSINESS
GIBBARD, HF
CHEMICAL & ENGINEERING NEWS, 1992, 70 (46) : 3 - 3
[3] IMPLEMENTING TOTAL QUALITY IN RESEARCH-AND-DEVELOPMENT
WOOD, LV
MCCAMEY, DA
RESEARCH-TECHNOLOGY MANAGEMENT, 1993, 36 (04) : 39 - 41
[4] RESEARCH-AND-DEVELOPMENT AND MARKETING MANAGERS IN HIGH-TECH COMPANIES - ARE THEY DIFFERENT
GUPTA, AK
RAJ, SP
WILEMON, D
IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT, 1986, 33 (01) : 25 - 32
[5] RESEARCH-AND-DEVELOPMENT IS DIFFERENT
YOUNG, DC
RESEARCH-TECHNOLOGY MANAGEMENT, 1992, 35 (04) : 50 - 50
[6] AN RESEARCH-AND-DEVELOPMENT EXECUTIVE LOOKS AT MARKETING
ODIOSO, RC
RESEARCH MANAGEMENT, 1987, 30 (05): : 20 - 25
[7] REWARD STRATEGIES FOR RESEARCH-AND-DEVELOPMENT
ELLIS, LW
HONIGHAFTEL, S
RESEARCH-TECHNOLOGY MANAGEMENT, 1992, 35 (02) : 16 - 20
[8] COOPERATION BETWEEN RESEARCH-AND-DEVELOPMENT, MARKETING AND PRODUCTION IN THE PHARMACEUTICAL-INDUSTRY
WAGER, RE
CHIMIA, 1990, 44 (05) : 153 - 155
[9] INTEGRATING RESEARCH-AND-DEVELOPMENT AND BUSINESS STRATEGY
KLIMSTRA, PD
RAPHAEL, AT
RESEARCH-TECHNOLOGY MANAGEMENT, 1992, 35 (01) : 22 - 28
[10] IMPLEMENTING PERFORMANCE MONITORING - A RESEARCH-AND-DEVELOPMENT APPROACH
HENRY, GT
DICKEY, KC
PUBLIC ADMINISTRATION REVIEW, 1993, 53 (03) : 203 - 212

← 1 2 3 4 5 →