VALUE ORIENTATION AS BASIS FOR STUDENTS' SPORTS CULTURE FORMATION IN PHYSICAL CULTURE AND SPORTS EDUCATION

The article considers the results of the survey of students of the Faculty of Physical Culture on attitudes to life and sports values, as well as to the principles of fair play in sport. It shows the significance of the value orientations of students in the formation of their sports culture in the process of physical culture and sports education. Sports culture as a social phenomenon of the company is a part of culture, a system-forming factor of which is the values of sport and personal attitude to physical culture and sports activities. Sports culture of the person is formed in the process of person's internalization of the cultural and educational potential, values and technologies of sports, as well as in the result of accumulation of experience of physical culture and sports activities and finding personal sense in it. The problem of forming attitudes, value orientations as the basis of sports, cultural identity, is particularly relevant for higher educational institutions that prepare specialists for work in the field of education, including physical fitness and sports. In the professional-pedagogical activity the trainer needs to follow the principles of humanism and control of complex moral qualities: honesty, insistence, optimism, etc., for moral upbringing should be based not only on the verbal form of influence, but also, and first of all, on personal example. The majority of students of the Faculty of Physical Culture believe in such values as tolerance, positive attitude towards the opponent, beauty of actions and acts, culture of behaviour, care and attention to others. Approval of moral-ethical norms and principles in the modern sport is one of the most urgent problems of this cultural phenomenon. This is due to the increasing contradiction between, on the one hand, the orientation of young sportsmen and participants of the Olympic movement on pragmatic values, and, on the other, the ideals and principles, which the Olympic philosophy proclaims. As a result, the study revealed a positive attitude of students of the Faculty of Physical Culture to the most vital physical culture and sports values. At the same time, in case of general positive attitude of students to the principles of fair play in sport, in reality the students-sportsmen can sometimes allow breaking them and do not worry about it. Therefore, in the process of professional-pedagogical training of students of the Faculty of Physical Culture it is necessary to carry out purposeful Olympic education, based on the ideas and principles of Olympism.