ANALYSIS OF THE USE OF FACEBOOK AS A MARKETING TOOL FOR BRAZILIAN ECOMMERCE COMPANIES

被引：0

作者：

Rodrigues, Glauco Oliveira ^{[1
]}

Simonetto, Eugenio de Oliveira ^{[1
]}

Brossard, Celso Silva ^{[1
]}

Neto, Alfredo Del Fabro ^{[1
]}

Lobler, Mauri Leodir ^{[1
]}

机构：

[1] Univ Fed Santa Catarina, Florianopolis, SC, Brazil

来源：

SISTEMAS & GESTAO | 2016年 / 11卷 / 01期

关键词：

Commerce; social networking; Facebook;

D O I：

10.20985/1980-5160.2016.v11n1.878

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

With the growth and popularity of social networks, companies have increasingly using this new media to get close to their customers. Accordingly, this study sought to analyze the use of Facebook as a marketing channel through the analysis of the use of this tool for enterprises that enjoy ecommerce. For the study, the daily collection of data, such as number of likes and shares of posts on the pages in question, during 60 days. The data were analyzed and compared in a qualitative and quantitative research. As a main result of these analyses, it was observed that companies present similarities in the use of their pages on Facebook.

引用

页码：82 / 89

页数：8

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