Specification of Media Representation of Events in the Regional Information Space

The subject of this article is the specifics of feeding the information which is topical for the whole society in regional newspapers; in particular it's asymmetry towards the data of the central press. The authors carry out a comparative analysis of the content of media representations of the political event (Navalny's march) in the federal and Khabarovsk print media, which made it possible to reveal a number of formal and substantial differences in the media image of the event, to fix new media phenomena. The theme of media representation is relevant for the theory and practice of journalism, and the transformation in the world and national information space (information warfare, loss of the presumption of information and truth by the world journalism) make this topic even more significant. The research methodology refers to a discursive approach, the authors attempt to analyze the headline complex of journalistic materials, identify the main semantic units of texts, and fix some speech techniques for creating a media image. The novelty of the work lies in the following provisions. The authors go beyond the media-centered approach and in the conclusion analyze the situation of mastering the text by the readership, highlighting two types of audiences according to the criterion of "information literacy". As an explanatory principle, the authors' notion of "a zero signs" is introduced to explain the preterition of the media with respect to certain facts. On this basis it is possible to classify different types of information consumers in the future. The empirical study makes it possible to record differences in the coverage of the event by federal and Khabarovsk print media, and also to reveal interesting phenomena of media representation, in particular, "smoothing out", "suppression", etc., which have a high level of heuristics. The study deserves attention, gives an increment of new information and raises problematic questions of theoretical and methodological plan.