MEASURING CORPORATE IMAGE AD EFFECTS

被引：0
|
作者：
GRASS, RC [1 ]
BARTGES, DW [1 ]
PIECH, JL [1 ]
机构：
[1] DUPONT CO,ADVERTISING DEPT,MKT RES SECT,PHILADELPHIA,PA 19100
来源：
JOURNAL OF ADVERTISING RESEARCH | 1972年 / 12卷 / 06期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：15 / 22
页数：8
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