Women and Entrepreneurship Through Lean In: A Critical Perspective

The logic of entrepreneurship responds to the neoliberal interests and requires the construction of individuals as self-responsible, self-demanding and depoliticized subjects for its expansion. In this context of the commercialization of human capacities, the social position of women becomes more than vulnerable. The constitution of women as entrepreneurs should be framed on the confluence between neoliberalism and gender, where is the space to reflect on a dangerous alliance: the neoliberal feminism. It is through this logic that women arc built as ideal neoliberal subjects, an issue that allows the entrepreneurship discourse as a logic of women's life. In the present work the theoretical framework of the phenomenon mentioned will be established, identifying the discourse of entrepreneurship in popular management literature, particularly that addressed to women, through the analysis of the bestseller Lean In by Sheryl Sandberg (2013).