ADVERTISING PROCEDURE - KLEPPNER,O

被引：0

作者：

HALTERMAN, JC ^{[1
]}

机构：

[1] INDIANA UNIV,BLOOMINGTON,IN

来源：

JOURNAL OF MARKETING | 1967年 / 31卷 / 02期

关键词：

D O I：

10.2307/1249685

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：95 / 95

页数：1

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