CLUSTER ANALYTIC APPROACH TO MARKET RESPONSE FUNCTIONS

被引：11
|
作者：
SEXTON, DE [1 ]
机构：
[1] COLUMBIA UNIV,GRAD SCH BUSINESS,NEW YORK,NY 10021
来源：
JOURNAL OF MARKETING RESEARCH | 1974年 / 11卷 / 01期
关键词：
D O I：
10.2307/3151004
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：109 / 114
页数：6
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