A Note on "The Non-Directive Approach in Advertising Appeals"

被引：2
|
作者：
Epstein, Mary
机构：
来源：
JOURNAL OF APPLIED PSYCHOLOGY | 1954年 / 38卷 / 02期
关键词：
D O I：
10.1037/h0053395
中图分类号：
B849 [应用心理学];
学科分类号：
040203 ;
摘要：
引用
收藏
页码：133 / 134
页数：2
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