ROLE OF ADVERTISING - PERSUASION OR AGENDA SETTING

被引：0
|
作者：
SUTHERLAND, M
GALLOWAY, J
机构：
[1] KENT STATE UNIV,KENT,OH 44242
[2] MACQUAIRE UNIV,SYDNEY,AUSTRALIA
来源：
JOURNAL OF ADVERTISING RESEARCH | 1981年 / 21卷 / 05期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：25 / 29
页数：5
相关论文
共 50 条
  • [31] Consumer response to podcast advertising: the interactive role of persuasion knowledge and parasocial relationships
    Brinso, Nancy H.
    Lemon, Laura L.
    Bender, Coral
    Graham, Annika Fetzer
    JOURNAL OF CONSUMER MARKETING, 2023, 40 (07) : 971 - 982
  • [32] The advertising language through persuasion and "rhetoric"
    Salerno, Sandra
    H-ERMES-JOURNAL OF COMMUNICATION, 2014, 2 : 59 - 79
  • [33] PERSUASION IN THE LIGHT OF RESEARCH ON ADVERTISING MESSAGES
    Nagody-Mrozowicz, Kazimierz
    Siguencia, Luis Ochoa
    Checinska-Kopiec, Agnieszka
    Budzinski, Lukasz
    SOCIETY, INTEGRATION, EDUCATION, VOL VI: ECONOMICS, INNOVATIVE BUSINESS AND PUBLIC ADMINISTRATION - FINANCE, ACCOUNTING AND TAX ADMINISTRATION, 2019, : 412 - 419
  • [34] The Duality of Agenda-Setting: The Role of Information Processing
    Bulkow, Kristin
    Urban, Juliane
    Schweiger, Wolfgang
    INTERNATIONAL JOURNAL OF PUBLIC OPINION RESEARCH, 2013, 25 (01) : 43 - 63
  • [35] THE PERSUASION, TRUTH AND SOPHISM IN ADVERTISING SPEECH
    Dobre, Marius
    REVUE ROUMAINE DE PHILOSOPHIE, 2017, 61 (02): : 323 - 336
  • [36] PERSUASION IN ADVERTISING: PROPOSAL FOR AN ANALYSIS METHODOLOGY
    Melim, Mauricio Jose
    CADERNO PROFISSIONAL DE MARKETING UNIMEP, 2023, 11 (01) : 117 - 128
  • [37] ADVERTISING, THE UNEASY PERSUASION - SCHUDSON,M
    WITKOWSKI, TH
    JOURNAL OF ADVERTISING, 1985, 14 (04) : 66 - 67
  • [38] Multimodality and persuasion in an audiovisual advertising piece
    Borges Gomes, Francisco Wellington
    de Oliveira Silva, Ana Paula
    ENTREPALAVRAS, 2018, 8 (02): : 55 - 79
  • [39] ADVERTISING - THE UNEASY PERSUASION - SCHUDSON,M
    MOSCO, V
    QUEENS QUARTERLY, 1986, 93 (02) : 406 - 409
  • [40] Visual persuasion: The power of advertising art
    Zuk, B
    Dalton, B
    CONNECTIONS '96, 1997, : 90 - 98
12345