Demand Forecasting in the Fashion Industry: A Review

被引：30

作者：

Nenni, Maria Elena ^{[1
]}

Giustiniano, Luca ^{[2
]}

Pirolo, Luca ^{[2
]}

机构：

[1] Univ Naples Federico II, Naples, Italy

[2] Univ LUISS Guido Carli, Rome, Italy

来源：

INTERNATIONAL JOURNAL OF ENGINEERING BUSINESS MANAGEMENT | 2013年 / 5卷

关键词：

Demand Forecasting; Fashion; Supply;

D O I：

10.5772/56840

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Forecasting demand is a crucial issue for driving efficient operations management plans. This is especially the case in the fashion industry, where demand uncertainty, lack of historical data and seasonal trends usually coexist. Many approaches to this issue have been proposed in the literature over the past few decades. In this paper, forecasting methods are compared with the aim of linking approaches to the market features.

引用

页数：6

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