GLOBAL VILLAGE AND THE INTERCULTURAL DIALOGUE

The world of technology has fulfilled H.M. McLuhan's vision of the global village, which he had expressed at the time when only radio and television were considered as the modern communications technologies. The global communications infrastructure has shrunk the world even more - it has blurred not only information, but also political, economic, or cultural boundaries. There exist a number of branches that have assumed an increasingly international character. However, this world does not place new demands merely on technology. With new horizons opening, the readiness of people to live in a global village becomes an important issue as well. The process of cultural transnationalisation requires that a worker, who actively influences mass communication, should be adequately prepared for internationalization of culture, particularly in the context of the conflict of cultures, or efforts to preserve their national identities. It is an important issue also in the process of education of future experts in mass communication.