INTERACTIVE MARKETING MODELS

被引：2

|

作者：

AAKER, DA

WEINBERG, CB

机构：

[1] UNIV CALIF,SCH BUSINESS ADM,BERKELEY,CA 94720

[2] STANFORD UNIV,GRAD SCH BUSINESS,STANFORD,CA

来源：

JOURNAL OF MARKETING | 1975年 / 39卷 / 04期

关键词：

D O I：

10.2307/1250591

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：16 / 23

页数：8

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