INTERACTIVE MARKETING MODELS

被引：2
|
作者：
AAKER, DA
WEINBERG, CB
机构：
[1] UNIV CALIF,SCH BUSINESS ADM,BERKELEY,CA 94720
[2] STANFORD UNIV,GRAD SCH BUSINESS,STANFORD,CA
来源：
JOURNAL OF MARKETING | 1975年 / 39卷 / 04期
关键词：
D O I：
10.2307/1250591
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：16 / 23
页数：8
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