New Challenges to Old Problems: Building Trust In E-marketing

被引:5
|
作者
Radin, Tara J. [1 ,2 ]
Calkins, Martin [3 ]
Predmore, Carolyn [4 ]
机构
[1] Univ Penn, Wharton Sch, Philadelphia, PA 19104 USA
[2] Univ Virginia, Sch Law, Charlottesville, VA 22903 USA
[3] Univ Massachusetts Boston, Boston, MA USA
[4] Manhattan Coll, Mkt Sch Business, Bronx, NY USA
关键词
D O I
10.1111/j.1467-8594.2007.00287.x
中图分类号
F [经济];
学科分类号
02 ;
摘要
[No abstract available]
引用
收藏
页码:73 / 98
页数:26
相关论文
共 50 条
  • [31] 从e-Marketing到m-Marketing
    高素梅
    Internet信息世界, 2001, (10) : 36 - 37
  • [32] The Cyber 'Lemon' Problem in the E-Marketing
    Pan, Yong
    NINTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS I-III, 2010, : 856 - 861
  • [33] International e-marketing: opportunities and issues
    Sheth, JN
    Sharma, A
    INTERNATIONAL MARKETING REVIEW, 2005, 22 (06) : 611 - 622
  • [34] E-marketing services and e-marketing performance: the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship
    Chong, Woon Kian
    Bian, Dong
    Zhang, Nan
    JOURNAL OF MARKETING MANAGEMENT, 2016, 32 (1-2) : 149 - 178
  • [35] E-MARKETING RESEARCH - EVOLVING NEW POTENTIAL FOR KNOWING CONSUMERS BETTER
    Prymon, Marek
    MARKETING IDENTITY: DIGITAL LIFE, PT I, 2015, : 247 - 256
  • [36] Study on combining of E-commerce and E-marketing
    Meng X.
    Journal of Software, 2010, 5 (05) : 546 - 553
  • [37] E-marketing and SMEs: operational lessons for the future
    Gilmore, Audrey
    Gallagher, Damian
    Henry, Scott
    EUROPEAN BUSINESS REVIEW, 2007, 19 (03) : 234 - 247
  • [38] New trends of Intelligent E-Marketing based on Web Mining for e-shops
    Kepa Gerrikagoitia, Jon
    Castander, Inigo
    Rebon, Fidel
    Alzua-Sorzabal, Aurkene
    PROCEEDINGS OF THE 3RD INTERNATIONAL CONFERENCE ON STRATEGIC INNOVATIVE MARKETING (IC-SIM 2014), 2015, 175 : 75 - 83
  • [39] The E-Marketing Model Based on Resident Community
    Wang Sanfang
    PROCEEDINGS OF THE 15TH INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT, VOLS A-C, 2008, : 2209 - 2212
  • [40] The strategic role of customer databases in e-marketing
    Unold, J
    NEW PERSPECTIVES ON INFORMATION SYSTEMS DEVELOPMENT: THEORY, METHODS AND PRACTICE, 2002, : 433 - 438