New Challenges to Old Problems: Building Trust In E-marketing

被引:5
|
作者
Radin, Tara J. [1 ,2 ]
Calkins, Martin [3 ]
Predmore, Carolyn [4 ]
机构
[1] Univ Penn, Wharton Sch, Philadelphia, PA 19104 USA
[2] Univ Virginia, Sch Law, Charlottesville, VA 22903 USA
[3] Univ Massachusetts Boston, Boston, MA USA
[4] Manhattan Coll, Mkt Sch Business, Bronx, NY USA
关键词
D O I
10.1111/j.1467-8594.2007.00287.x
中图分类号
F [经济];
学科分类号
02 ;
摘要
[No abstract available]
引用
收藏
页码:73 / 98
页数:26
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