THE EVOLUTION OF MARKETING STRATEGY IN THE BRITISH GENERAL INSURANCE MARKET, 1700 - 1939

被引：0
|
作者：
WESTALL, OM
机构：
来源：
MARKETING HISTORY : THE EMERGING DISCIPLINE | 1989年
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中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：378 / 391
页数：14
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