A STUDY ON ENTRY METHODS IN INTERNATIONAL MARKET FOR SERVICE SECTOR BASED INDIAN PUBLIC SECTOR UNDERTAKINGS

Public Sector Undertakings (PSUs), in India, are the entities, which have the status of being government-owned companies. Deciding about entry methods in international market, is the most crucial decision, which a PSU has to make. Studies have been carried out, in the field of international business and PSUs. However, there is an absolute dearth of studies, regarding preferable entry methods of service sector based, Indian PSUs, in international market. This paper analyzes possible entry methods, into various international regions, by service sector-based, Indian PSUs, through primary and secondary data analysis. The judgmental sampling method was used in the study. With the help of descriptive analysis, the measure of central tendency (mean, median), dispersion (standard deviation), minimum and maximum scores, were estimated. Preferential mapping was also used, in the study, to identify the preferences of the respondents.