The hospitality model revisited: Developing a hospitality model for today and tomorrow

The main purpose of this research note is to propose a revised version of Reuland, Choudry and Fagel's hospitality model; the original model took into account the tangible elements such as product and environment and the intangible elements such as behaviour (from both the managerial and the customer's perspective). The transaction was the actual interaction. The renewed and broadened interest in hospitality demands an updated and broadly applicable hospitality model. To adapt the hospitality model, the concept of hospitality was studied, along with contemporary societal developments of sustainable development (SD) and stakeholder relation management (SRM). The adaptation should meet the needs of present generations without compromising those of future generations. The complexity of today's networked world was also taken into account. This resulted in a revised model that builds on four sustainability pillars: economical, ecological, social and cultural. It proposes considering hospitality as an experience in which a myriad of stakeholders may interact, involving a variety of products and taking place in various contexts. The main limitation of this note is that this conceptual elaboration has yet to be proven in practice. Therefore, the note ends with suggestions for further research into the applicability of the model in other fields such as healthcare and city management.