SETTING ADVERTISING BUDGETS

被引：0

作者：

CORKINDALE, D ^{[1
]}

WILLS, G ^{[1
]}

机构：

[1] CRANFIELD SCH MANAGEMENT,CRANFIELD,ENGLAND

来源：

MANAGERIAL FINANCE | 1977年 / 3卷 / 01期

关键词：

D O I：

10.1108/eb013396

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

引用

页码：53 / 70

页数：18

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