Do People Value The Welfare Of Farm Animals?

Public concern over farm animal welfare has led to the banning of a number of intensive farming methods such as sow stalls, battery cages (by 2012) and veal crates, and the development of high welfare status products sold at a price premium. This indicates that consumers value farm animal welfare. In addition satisfaction can also be derived, by consumers and non-consumers of animal products, from the knowledge that all animals are experiencing welfare-enhancing husbandry practices. Consequently farm animal welfare can be considered a complex good, sought partly for private consumption and as a public good. However, improving the welfare of all farm animals through legislation incurs costs - are these increased costs of food production justified? We use contingent valuation to determine the economic value of improving the welfare of farm animals and find that people are willing to pay extra on their weekly food bill to ensure that laying hens, broiler chickens dairy cows and pigs have improved welfare conditions. The benefits of improving animal welfare are shown to exceed the costs of implementing these schemes. We conclude that improving the standards of legislation for farm animal welfare so that all farm animals experience higher standards of welfare can be economically justified.