Transformation in The Turkish Media After 1990s and New Discourse

An evolution of Turkish media after 1990's requires to question the change that occured after 7980's. The new transformation in the world results in the bringing out of some concepts such as neoliberalism, globalisatian and modernisation. By this changes, the media ownership has also changed and classical owership of the media has left its place to a different kind of owners which also act in different sectors. With the new technological transformation and the new physical settlements the perception of classical journalism has left its places to a new generation of journalists. In this new structure, media became an important power and by this tranformation the consumers of its products also Changed. Discourse of the media texts generally started to appear in a liberal-conservative content Media products brought Out new values, new social roles and social identities. Civil, westernized, modern and "good consumer" concept of individual started to be promoted. Women had been chosen as the major transformer of lis process and the media products started to differanliate around this concept.