THE CHALLENGES OF PUBLIC ACADEME IN UNIVERSITY SOCIAL RESPONSIBILITY: THE INFLUENCES OF HUMAN RESOURCE DEVELOPMENT'S INTERVENTION

Background: Human Resource Development has been identified to play significant role in Corporate Social Responsibility. Thus, this study aims to investigate the relationships between human resource development intervention and corporate social responsibility awareness among academic staff in a public university in Malaysia. Methods: A survey method using questionnaire was implemented to obtain data for this study. A total of 152 respondents participated in this study, giving a return rate of 67 percent from the entire population. Correlation and multiple regressions were performed using Statistical for Social Sciences to analyze the data. Results: The result indicated that training and development has significant and highest correlation with corporate social responsibility awareness. Performance and rewards management were the strongest predictors to corporate social responsibility awareness. Conclusions: It is crucial for HRD to take part in CSR as it helps in fostering organization and society belongingness with strong focus towards socially responsible activities.