APPLICATION OF A MODIFIED LINEAR LEARNING MODEL OF BUYER BEHAVIOR

被引：14

|

作者：

LILIEN, GL ^{[1
]}

机构：

[1] MIT,CAMBRIDGE,MA 02139

来源：

JOURNAL OF MARKETING RESEARCH | 1974年 / 11卷 / 03期

关键词：

D O I：

10.2307/3151143

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：279 / 285

页数：7

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